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The Fearless store was created to power what matters.

We're all about the purple. If you saw a purple cow while driving down the road, you'd stop to take a closer look, post a photo, and tell your grandma, right? In a world full of brown cows, a purple cow stands out from the crowd, and people can't help but take notice. Seth Godin dreamt up this surprising visual in his book, Purple Cow. At Fearless, it's our goal to be purple cows (read: remarkable) in everything we do.

We started by building software with a soul. We're a full stack digital services firm in Baltimore, Maryland that delivers sleek, modern, and user-friendly software designed to push the boundaries of possibility. 

Now we're creating apparel to share the purple with our community, while giving back. Each item you buy helps support an hour of coding education for a Baltimore City Student. You get to look good, feel good, and encourage the next generation of tech professionals in Baltimore. And since we love our community, our city, and sustaining tech, those are all wins for us.

Learn more about us at